This tutorial will show both photographers and retouchers industry standard practices to bid, estimate, and price the post-production costs in the creation of an image. The tutorial uses case studies to illustrate the pricing strategies that a photographer or retoucher should understand in order to properly bid and estimate any job.
Many photographers today do not charge separately for the post-production work and end up leaving money on the table, and spend too many hours creating images, doing re-edits, and spending more time than estimated to deliver final images to clients. This tutorial will help those understand the language and dialogue that needs to happen when bidding on a job and delivering files.
This tutorial is for any photographer or retoucher looking to maximize profit by charging what they're worth.